[PDF] Download ☆ Who's Your City?: How the Creative Economy Is Making Where to Live the Most Important Decision of Your Life | by ↠ Richard Florida

By Richard Florida | Comments: ( 318 ) | Date: ( Dec 11, 2019 )

It s a mantra of the age of globalization that where we live doesn t matter We can innovate just as easily from a ski chalet in Aspen or a beachhouse in Provence as in the office of a Silicon Valley startup According to Richard Florida, this is wrong Globalization is not flattening the world in fact, place is increasingly relevant to the global economy and our individIt s a mantra of the age of globalization that where we live doesn t matter We can innovate just as easily from a ski chalet in Aspen or a beachhouse in Provence as in the office of a Silicon Valley startup According to Richard Florida, this is wrong Globalization is not flattening the world in fact, place is increasingly relevant to the global economy and our individual lives Where we live determines the jobs and careers we have access to, the people we meet, and the mating markets in which we participate And everything we think we know about cities and their economic roles is up for grabs Who s Your City offers the first available city rankings by life stage, rating the best places for singles, families, and empty nesters to reside Florida s insights and data provide an essential guide for the than 40 million Americans who move each year, illuminating everything from what those choices mean for our everyday lives to how we should go about making them.


  • Title: Who's Your City?: How the Creative Economy Is Making Where to Live the Most Important Decision of Your Life
  • Author: Richard Florida
  • ISBN: 9780465003525
  • Page: 194
  • Format: Hardcover

About Author:

Richard Florida

Richard Florida born 1957 in Newark, New Jersey is an American urban studies theorist.Richard Florida s focus is on social and economic theory He is currently a professor and head of the Martin Prosperity Institute at the Rotman School of Management, at the University of Toronto He also heads a private consulting firm, the Creative Class Group.Prof Florida received a PhD from Columbia University in 1986 Prior to joining George Mason University s School of Public Policy, where he spent two years, he taught at Carnegie Mellon University s Heinz College in Pittsburgh from 1987 to 2005 He was named a Senior Editor at The Atlantic in March 2011 after serving as a correspondent for TheAtlantic for a year.



Comments Who's Your City?: How the Creative Economy Is Making Where to Live the Most Important Decision of Your Life

  • Esteban del Mal

    What I learned from this book:New York City is, statistically, the most neurotic space in the U.S.;Bakersfield sucks (I already know that, book; thanks all the same);There's something called the 'Gay/Bohemian Index' that you monied-types want your city to fall into because it means shit is about to get gentrified;I should probably make every effort to be a goatherd someplace in the Third World (it's really all I'm qualified for with all these creative IT nerds running roughshod over everything a [...]


  • Tyler

    Richard's "Who's Your City?" is a frenetic, sloppily edited, fact-filled book that suffers from identity crisis. Is it a self help, economics, business, city planning, popular psychology, or sociology book? By trying to be everywhere, Florida risks going nowhere. Despite an underlying manic confusion of ideas, however, Florida still manages to conjure up plenty of interesting demographic and economic facts in an entertaining and digestible way, making this, his latest installation, worth the rea [...]


  • Alissa

    I picked this up because it looked interesting and because my husband and I don't intend to stay where we are our entire lives. This wanderlust led me to this book which, I hoped, would give us a starting place on (some idea) of where to go next. After all, it's a big world to be explored. What I got was something akin to the textbooks that were forced upon me in college. And dry textbooks at that! I found myself skimming for the goods and even skipping entire sections. The book was far too leng [...]


  • Mary

    I waited for this book for eons on my local library's wait list. Have to say I'm somewhat disappointed after such a high state of anticipation. The premise is solid and relevant, the research is there to prove the author's thesis, and the author also injects various anecdotes to keep it readable. Even with all that, it still reads a little bit like a users manual -- which is not a bad thing if you're looking for concrete information in terms of moving to a new city, but this isn't really the boo [...]


  • Jennifer

    "Harvard psychologist Daniel Gilbert writes that 'most of us make at least three important decisions in our lives: where to live, what to do, and with whom to do it.' He happens to list the 'where' question first. But like most who study happiness, his book mostly focuses on the 'what' and the 'who.'" well, THIS book is about the 'where'.I first became intrigued by this topic when reading a couple of essays by the software venture capitalist Paul Graham: Cities and Ambition and Can You Buy Silic [...]


  • Janet

    I read this book quickly in an airport when it was first published, and dug it out again recently when a colleague reiterated the author's WHO, WHAT, WHERE theory to me at a conference when I was having a bit of a crisis of Place. He feels we often focus on the WHO (relationships) and WHAT (our jobs) of happiness, but neglect the WHERE. I thought maybe this would guide me to making a move. It didn't because I'm not so sure his theory is completely accurate. While some places are certainly more s [...]


  • Erik

    Florida is kind of a well-spoken but tragically bland guy. Maybe it's his subject matter. Either way, it wasn't going anywhere for me.Essentially, Who's Your City analyzes what makes a city attractive or not, what qualities those attractive cities have that make them so and who's attracted to those qualities. At face value, it should be an alderman, mayor or city manager's Bible, but it's not. It's stats with some explanation - nothing your mom couldn't tell you.That being said, this is not to d [...]


  • Anne Bogel

    Florida challenges the assumption that in this internet age, it doesn't matter where we live, since so many of us can work from anywhere. He says that simply isn't true, because the synergistic effects of likeminded people coming together to live, work, and play are huge and have far-reaching implications.3 crucial decisions we all have to make are what we're going to do with our lives, who we're going to do it with, and where we're going to do it. Florida says we don't devote nearly enough ener [...]


  • Grace

    It's an excellent companion read to The Big Sort. Unlike others, I found it a quick read (one day) and not overly technical.I wrote long discussions about Who's Your City at badmomgoodmom/200 and about The Big Sort at badmomgoodmom/200.


  • Jess

    An interesting agglomeration of statistics about place and personality. The surprising thing is how unsurprising the results are for the surveys and studies described. The most neurotic place is the U.S. is exactly where you think it is. The cities that offer the most amenities and are therefore the most desirable to live in are the same ones that everyone is already talking about moving to. I can't say that I learned very much in that light, but it is still helpful to read and be reminded of a [...]


  • Ardyn

    Interesting book, and did a decent job at making it practical and personally applicable. I found the sections on the relationship between cities and different personality types a bit too abstract for my taste (the conclusion depended on so many conditions being true and was very hypothetical), but in general it's very well researched and well written.


  • Darya Conmigo

    I like the main idea, that the the geographic place influences us more than we care to admit and think through. The data is heavily US-centric but that's understandable since that's what the author's research is based on. The questionnaire at the end is quite helpful. I also like the author's voice and his push for better connected, more tolerant environments that lead to innovation.


  • Benny

    This is the perfect subject for a magazine article but I'm not convinced it works as a book. Most of the chapters repeat the same basic points - that where we choose to live affects all other aspects of life. This may seem like common sense but it's good to hear that place does matter instead of the usual 'flat world' bullshit spewed out by Friedman and others.


  • Svitlana Kolodii

    Книга must read для тих, хто цікавиться Містом. Як вибір місця для життя впливає на особистий рівень щастя? Як люди, які живуть поруч, впливають на розвиток середовищ?


  • Kara

    3.5 stars. I've always believed that where you live has just as big an impact (if not more so) than the people you know and the job you have. That's essentially the premise of this book, and reading it now felt especially relevant as I am facing yet another move in just a few weeks. However, Florida published this book in early 2008, right before the housing bubble burst, and so it's a really weird capsule of the real estate prosperity mindset of the time. As a result, this book feels necessaril [...]


  • Jay Cruz

    If you're not happy with the place you live in, it takes very little to convince you that place matters. Most people understand this fact and we don't need to read a book like this to convince us that where you choose to live is important. So this book is more for people who haven't realized this, which is probably a minority of people, which ironically is not the target reader of this book. With that said, this is a book I didn't need to read, but I'm glad I did read. It gives hard proof, as in [...]


  • David Manning

    This book could have been condensed into more charts and fewer paragraphs; its message would not have been lost. I don't really know who this book is for, since those rooted will not move and those ready to move will do so without this book convincing them to. It seems a study for study's sake, or maybe for someone that wants to move to convince someone that does not. I listened to this on Audibles at 2X speed during a long car drive and enjoyed it either way.


  • Dan Tasse

    Hmm. Some decent information and studies, interspersed with personal anecdotes and allusions to how great the author is. He seems full of himself, and it shows in his writing. Partially as a result, I don't remember much from this book, besides the kind of "common knowledge" we know about cities: artists and creative people lead to higher property values, gentrification is a thing, exurbs suck, etc. And you are a good little creative-class yuppie. Blah.


  • Kate

    I would like to see a revised edition of this to reflect the changes since the Great Recession. Interesting concept though.


  • Jill

    In Who's Your City, Florida points out that most people spend a great deal of time thinking about the What and Who in their lives - What to do with you life and Who to spend it with. But we don't spend as much time thinking about Where to live with. Which doesn't quite make sense since it seems almost obvious to state that where you live matters. Florida's book starts out compellingly enough, when he presents a robust case to counter Tom Friedman's thesis that "the world is flat". Florida argues [...]


  • Matthew Ciarvella

    SimCity 2000 was a computer game in the late 90s that I absolutely loved. I played it for hours and hours, building city after city, destroying them and rebuilding them like so many sand castles. There have been more recent versions of that game, newer ones with better graphics, but none have ever managed to evoke the special feeling that this one did.There was a neat little easter egg in the game; if you built a library and clicked on it, you had an option to "ruminate" which would display an e [...]


  • Michael Kich

    An interesting read, although it didn't particularly tell me anything I didn't know alreadywhich isn't to say that I already had the wealth of statistics and studies that Florida shares contained in my head. It's a foregone conclusion for me that I'd be much happier almost anywhere else in the continental United States than where I currently live, as the location where I currently reside would rate 0 in most categories on Florida's rating scale of 1-5 on various essential services and cultural a [...]


  • Katherine

    There is certainly a lot of information in this book, and a lot of it is very interesting and helpful. It is however so badly organized that it reads like two or more different books blended rather haphazardly together. The first half of Who’s Your City is really just a collection of data, from Florida’s own work and studies conducted by various others. Florida presents a global picture of the hotspots for wealth and innovation and then narrows his scope to focus primarily on areas and citie [...]


  • Kelly

    I liked Bishop's "The Big Sort" way more because it was more insightful and original. This isn't interesting nor is it really brain science. Obviously, college grads want to move where there are jobs. Likewise, the reason that big cities are happy with gay/bohemian lifestyles is that they're more traditionally liberal. So, yes, liberal cities want creative people and people graduating from college with dreams flock to cities where their creativity is welcome. Those places are liberal. That said, [...]


  • Heather

    Florida takes a long look at the reasons we end up living where we do and why certain places make us happier than others. It seems like a simple question to answer on the surface. But he shows that there are a lot of variables involved in finding the "right place" to live.For one, the whole idea of finding the "right place" never used to exist -- we grew up, got married, and started families, usually in the same community. That's not the case today. Now it's normal to leave home for college and [...]


  • Adam Wiggins

    When asked, most people will answer that the two most important things to their long-term happiness are career and mate. Florida argues (and provides supporting evidence) that a third matter is equally important: place.Some of the points I found notable:- National borders no longer define economies; instead, it's about the "mega-region." For example, San Diego + Orange County + Los Angeles. A mega-region is somewhere you can walk all the way across, carrying nothing but some money, without ever [...]


  • Serena

    Not quite what I expected, but I think my expectations were a bit misplaced. I first heard Richard Florida in a very interesting interview with Leonard Lopate (wnyc/shows/lopate/epis) which compelled me to read the book. (Good interview, a little more than a half hour long if you have the time.)I found much of the writing a bit difficult to follow as I felt like it was largely a collection of citations and references, but ones that eventually lead to interesting nuggets of information. For a lay [...]


  • Paul Signorelli

    Many of us, having incorporated online communities into our professional and personal lives, reach the moment when we decide that the idea of place is dead--that geography no longer matters. But it doesn't take us long to realize we're wrong. And reading and thinking about Richard Florida's "Who's Your City?: How the Creative Economy Is Making Where to Live the Most Important Decision in Your Life" (2008) drives the point home. Florida, continuing to focus on the role creativity plays in making [...]


  • Emily

    "With his classic pin factory example, in which he illustrated how ten workers each specializing in his own task can produce a far greater number of pins than could ten workers working independently, Smith captured how firms need specialization to become more efficient."" a doubling of population resulted in more than two times the creative and economic output. Unlike biological organisms, all of which slow down as they grow larger, cities become wealthier and more creative the bigger they get. [...]


  • Alyn

    He's refuting some of the "World is Flat" book. Talking about the increasing divide between the wealthy booming cities and elsewhere. He's got a website with maps you can checkout. The book was a bit dry and dense, but enjoyable in it's way.He also discusses some of the happiness studies. He feels we often focus on the WHO (relationships) and WHAT (our jobs) of happiness, but neglect the WHERE. His research shows that our PLACE is indeed significant in the modern world, and a key component of ou [...]


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  • [PDF] Download ☆ Who's Your City?: How the Creative Economy Is Making Where to Live the Most Important Decision of Your Life | by ↠ Richard Florida
    194 Richard Florida
  • thumbnail Title: [PDF] Download ☆ Who's Your City?: How the Creative Economy Is Making Where to Live the Most Important Decision of Your Life | by ↠ Richard Florida
    Posted by:Richard Florida
    Published :2019-09-01T16:25:48+00:00